1 Comment

In order to successfully market itself,

In order to successfully market itself, every business owner needs to focus on what’s special and different about his or her business. The best way to do this is to try to express this uniqueness in a single statement. If you cannot concisely describe the uniqueness of your idea (and create some excitement in potential users), you may not have the basis for a successful business.

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One comment on “In order to successfully market itself,

  1. A B2C sale is to a “Consumer” i.e. to a single person who pays for the transaction. A B2B sale is to a “Business” i.e. organization or firm. Given the complexity of organizational structure , B2B sales typically involve multiple decision makers. The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes).

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