Archive | May 2013
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In order to successfully market itself, every business owner needs to focus on what’s special and different about his or her business. The best way to do this is to try to express this uniqueness in a single statement. If you cannot concisely describe the uniqueness of your idea (and create some excitement in potential […]
Intuitively, or based on sound research, you believe your business will succeed because you are doing something different from some or all of your competitors. The first test of any business, small or large, is its uniqueness when compared to its competitors.
The key to successful marketing is answering the following question for your business: How will you communicate a meaningful difference about your business idea (product or service) to the people who might be most interested in buying it?
What do we mean by marketing? To many time-starved business owners, marketing means two things: advertising and selling. However, ultimately you’ll be more successful if you step back and look at the big picture by taking the time to thoughtfully analyze your products or services and your business as a whole in relation to your […]
Building a successful marketing plan to drive long-term success. To succeed, you need to know where you are going. A marketing plan pulls all the elements of building shows you how to put it all together into a cohesive planning document that will become your blueprint to marketing success.
Enjoy your weekend and we will see ya back on Monday. Tune in to one of our Radio Stations for some great listening this weekend.