Newspapers • Magazines • Television • Radio • Books • CDs • DVDs • A box of photos • Physical, paper mail and catalogs. • Yellow Pages.
Today’s New Age Media:
• Internet Radio • Website Advertising • Status updates • Wall Posts • Discussions • Blogs • Video • Audio
Networks are the drivers of the new age media. New age media is fluid and flexible, it is interactive. You walk a fine line between being the author and the audience, you provide active input and feedback to change stories, impact results, and make connections. Traditional media can’t be changed, it is static, and once it is printed unless a retraction comes out it is permanent. A newspaper can’t magically change its stories, even if society decides something in them is incorrect. A blog can be updated for all readers nearly instantly. Status updates change constantly; posts can be made at any time.
You can interact with posts, discussions, and blogs. You can leave a comment. Traditional media prohibits interaction. The most you can do is a letter to the editor and that may or may not be published but won’t change the story. You can get some sense of the popularity of your stuff in real time. How many comments does each post get? How many links does each post get? None of the traditional media have a clue about the popularity of any of the items until much later after best seller lists are published.
There are many opportunities for advertising. Many are low priced and on websites that have very little traffic. It might be affordable, however without the traffic to see the ad you are wasting your money. I have a website that gets over 7 million hits a month.
Think about traffic vs cheap when you want to promote your businss.