The World waits….
The world is on hold right now waiting for the election results tomorrow. It’s funny that our decisions on marketing our business is being decided by the election of our next President. However that is exactly what is happening right now. Americans are asking themselves whether to hold on to their hard earned money with dread of what’s to come, or to spend money on their livlihood of what’s to come.
You know what I am talking about! We are going to see a brighter economical future or we will see a spiraling down effect, shadowing much of what Small Business Owners have seen already.
I will tell you this, if Small Business Owners unite together and support each other when can survive regardless of the outcome. Small Business is the backbone of this country and if we support each other in good times and bad our businesses will continue to keep the doors open when others cannot.
We have stood beside small business owners for 7+ years, helping them to market and advertise their businesses, not gouging prices, but keeping them at an affordable and acceptable limit. Why? Because we believe in them, we want to help them grow and we care what happens to them!!!
If we can help you to grow your business by getting you the exposure you need, then give us a call. Tucker Communications believes in Small Business development.
Ok enough about that… here is what you came to read about…
Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are some things you can do to help you market your business.
1. Create a calendar for customers with your shop’s name and address on it.
2. Print the products you sell or services offered on the back of your business cards.
3. Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit.
4. Join a trade association or organization related to your industry.
5. Have a drawing for a product or a gift certificate. Use the entry forms to collect customers’ mailing addresses.
6. Develop a brochure of services your shop offers.
7. Conduct monthly clinics about a product or service you offer or schedule semi-annual seminars on related “how-to” information for your industry.
8. Print a tagline for your business on letterhead, fax cover sheets, e-mails and invoices.
9. Develop a website to showcase your products, services and location. Use a memorable URL and include it on all marketing materials.
10. Include customer testimonials in your printed literature.
Remember that it does take time and money to market your business. However it is worth it. And if you don’t have the time, find someone who can help you inexpensively.
Have a Profitable Day!