Are you struggling to provide the personal touch for today’s buyers?
Many marketers are struggling to provide the personal touch today’s buyers want. Given the challenge of scaling individualized communications across thousands of prospects, that’s understandable.
So what can you do to attract today’s buyers and meet their needs?
First off – Be consistent in your marketing. Have your ads running daily for buyers to see. Hit and Miss Advertising sends the wrong message to potential buyers. Hit and Miss Advertising is the actions of a desperate business.
Second – Have longevity with your advertising. Once you begin advertising your business, keep it up. This goes back to Hit and Miss Advertising. By keeping your ads up, you are staying in front of potential buyers/customers daily, sending the message that you are a prosperous, thriving, business.
Third – Change your ads up once or twice a month. Have a different promotion for the viewers to see or hear. This keeps it fresh and keeps them looking and listening to see what the new promotions are.
Every client we have I give this advice to. Some do it, some don’t. However, the difference comes in at the end of each month by the amount of hits they have on the ads.
Think about how you are marketing and advertising your business. Maybe this will give you a different perspective on what you are doing.
Have a Profitable Day!