What decisions are you having issues with? Do I market? Do I advertise? Do I brand myself? Which one should I do? Should I do just one or all three? Should I go with print? Phone Book? News Papers?
This is the normal for a business owner struggling to survive in today’s market. With all forms of traditional media in an uproar over the mark that Internet & Online Marketing is making in our world today, many don’t know what to do or who to do it with.
When compared to traditional marketing strategies, (i.e. Outdoor, TV, Radio, Trade Shows, and Direct Mail) Internet marketing accomplishes all four goals with the added capability of allowing buyers to finalize the purchasing process by placing an order online.
When the world shifts gears and operates in a faster pace, it is advisable for us also to follow its lead and take up the trend. Traditional Marketing, say many market analysts, fails to work in today’s world. The brand recall is very minimal as the customer is exposed to a variety of brands.
As far as marketing dollars go currently online spending outweighs all traditional media. Why ? Because it works !
Internet marketing will ultimately dominate the marketing world, with all other forms of marketing becoming subordinate to it.
Don’t stress over your Marketing, Branding and Advertising! Find someone to help you, that will answer your questions and point you in the right direction. Today, using the traditional means to market your business might be the right choice, however it is not the only choice.
Choose wisely and reap the rewards of successful Marketing, Branding and Advertising.