This is a great little article on Social Media that I wanted to share with you. Calvin Chopp did a great job putting it in perspective. Hope you enjoy and if you have any comments I would love to hear from you.
I think it makes sense, even in a B2B scenario, but as in any social media setting, you have to take into account not only your target demographic that’s going you’ll initially reach out to when you create your page, but also take into account how you’re going to use the page. Like I tell my clients that are interested in setting up a company Facebook or twitter page, the tool is only going to be as useful as much (and as well) as you use it, they don’t work for themselves.
Take even Linkedin as an example. This in it’s very essence is a social media network, not much different than that of Facebook, but the way that it’s used determines the effectiveness of it’s possibilites. This discussion board is being used in a B2B setting on a social media platform. Why couldn’t it be the same for the use of Facebook?
If you use Facebook correctly, it can be a powerful tool, but the trick is getting your audience to engage actively on your page. That means doing more than simply providing outside links to related materials, or posting status updates about your latest business endeavor.
Another way that I see Facebook as being a powerful tool for companies (B2B as well as B2C) is that it provides a neutral playing field where people who interact with the company are able to post and provide feedback, criticism and praises for a company and their product or services. In a sense, if a company takes their page seriously, it can almost help keep a company accountable for how they do business to a degree (unless they take the route of deleting posts or messages on their site which they think reflect poorly on their image, brand, etc).
Posted by Calvin Chopp via LinkedIn