Archive | April 2012

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Making Sales Calls

You are the expert in what you do. You are the expert on your product, your service and/or your offering, your prospect is not. It is a huge mistake to assume that your prospect knows or understands the value of what you have to offer. You must make your message so clear that even a […]

I want to grow my business but………

How many times have you been approached by the media with the latest and greatest ways to promote your business, followed by the word “guaranteed”? Honestly folks there are no guarantee’s when it comes to media marketing and advertising.  You just have to find what works for you and capitalize on it. I makes me […]

Tune In today on Apostle Radio at 10:30

Tune In today on Apostle Radio at 10:30 am CST for Kis 63 hosted by Michael Kiselak, former Dallas Cowboy, entrepreneur and VP of Kid’s Matter Int. for a great line up of interviews with former players, entrepreneurs, and valued business owners. http://www.apostleradio.org

What is the difference between Marketing, Branding and Advertising

Many small business owners and entrepreneurs are still unclear about which business building activities qualify as marketing, branding and advertising. So I thought I would talk about this again to see if I could help find clarity for those you are not seeing the big picture. Not everything you see on TV, Facebook/Social Media, hear on Radio, […]

Tune In today on Apostle Radio at 10:30

Tune In today on Apostle Radio at 10:30 am CST for Kis 63 hosted by Michael Kiselak, former Dallas Cowboy, entrepreneur and VP of Kid’s Matter Int. for a great line up of interviews with former players, entrepreneurs, and valued business owners. http://www.apostleradio.org

Crappy Leads or Wrong Focus?

My Sales person asked me to help her understand why the leads she gets are so lousy. This is actually a great question and one that almost always leads back to a lack of understanding on the salesperson’s (or company’s) lack of focus on who is a real prospect. Salespeople often mistakenly view their product […]

Tune In today on Apostle Radio at 10:30

Tune In today on Apostle Radio at 10:30 am CST for Kis 63 hosted by Michael Kiselak, former Dallas Cowboy, entrepreneur and VP of Kid’s Matter Int. for a great line up of interviews with former players, entrepreneurs, and valued business owners. http://www.apostleradio.org

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