People think that they are standing alone in their business marketing. They believe they don’t need to market and advertise their business, that new customers will just magically appear!
Disillusionment happens to the best! You can’t expect to have ready made business from day one, without doing some form of promotion leading up to the Big Day! And if you are not continually keeping up with some form of marketing/advertising then you will fall into the “outta sight, outta mind” syndrome. Losing the edge and the customers you were so sure would find you.
New customers don’t fall out of trees on your doorstep. It takes planning and promoting to get your message out there and across to your potential customers.
Longevity and Consistency – this is the key to all media success. Internet Radio, online ads, print media, (magazines, newspaper etc..), Social Media, FM Stations, Newsletters, email campaigns, e-newletters, flyers, brochures, etc…..
You get the picture!
All of the forms of media listed above have something good to offer. The key is deciding which one will work best for you putting a plan of action into place.
Which one is best for you? Is it online, not online, on the radio, on an Internet radio???
The choice is yours.
1. Which one will have the best impact?
2. Which one gets the most traffic?
3. Which one is the most cost effective?
4. Which one? Which one? Which ONE?
My best advice is talk to someone who does marketing for the best options for your business. Don’t go generic!! Make it specific and pin pointed, geared for you and your business. Find out what sets you apart from anyone else doing what you do.
What makes you unique? Why would someone want to do business with you? What do you do that would give you the edge over your competitors?
I would love to hear your opinions on what sets you apart from others in your field.