Many don’t realize that Marketing and Advertising are 2 separate avenues for a business to use as tools when promoting their business.
Marketing is done with consistency and longevity, being in front of potential clientele daily. This also helps you brand your business. When you market your business daily, being seen over and over by potential clients, you leave an impression on them. They may not need your services right now, however down the road when the need arises, you will be the one they think about. Why?
Because they have seen your ad or heard your commercial daily and will call you to get the answers they need or the product you promote.
Advertising is done with promotions, like B1G1, 50% off, etc…
When you want to move products, like retail stores do, you throw out specials to bring in customers. The better the specials, the more traffic you bring in. Advertising is really geared for old school thinking. Though times are changing, print is still out there and ads with B1G1 and 50% off still attracts attention. If you haven’t noticed, people are no longer attracted to small percentages off a product and B2G2 or B3G1 are the most appealing. Due to competition driving the market, you have to give more and more away, discounting pricing so low is the only way to bring in the traffic you desire and need.
So where do you go from here? Do you Market? Do you Advertise?
The answer is yes.
If you desire and need foot traffic in your doors and you have product you need to move, advertise. Just don’t make it an everyday or every week deal. Do it once a quarter, if you can. Advertise as a bonus not a mandatory event.
If you are looking at long term and have the desire to show your potential clients/customers that you plan on being around for a while, have quality products, great customer service and the desire to be there when they need you, then Marketing is your gold key to growth.
Marketing and Advertising together can be dynamic when used the right way.
Marketing and Advertising wrongly implemented can be a disaster and send the wrong message.
What message are you trying to send to potential clients/customers? How are you doing it? And what results are you hoping to get?
Marketing vs Advertising
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Have a great day!