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What should small business owners focus their marketing efforts on in 2012?

2012 is here and for small business owners the task of developing a solid online marketing strategy looms ahead, too.

What should small business owners focus their marketing efforts on in 2012?

What marketing strategies will yield high conversion rates and generate lucrative sales for small businesses?

Which methods of online marketing will give you the exposure you are looking for to grow your business?

Your online reputation is going to become more important than ever in 2012. You need to be aware, monitor and maintain your online reputation closely. You don’t want to lose potential clients due to a negative post that appears about your company in a search results. It’s important to take control of your online information. You’ve got to spend time each day putting out positive content about who you are, what you do and what you have to offer.

Spend 15 minutes a day putting out info about your company using social media like Facebook, LinkedIn, Twitter, Blogs, Live and Google.  These social media platforms are the life of any business in positive and negative ways. If you are taking the time to build a good reputation you will benefit from it in the long term. However if you are not monitoring what others are saying, then negative comments could be your downfall.

So what should small business owners focus their marketing efforts on in 2012. My answer is online marketing through the mentioned social media platforms. Build a presence, post daily, and tell people about it by cross linking all available.

What are you doing in 2012 to Market?  Let me know what your doing, and let me know if I can help. 

2012 – Rockin’ your way to success and reapin’ the rewards!

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One comment on “What should small business owners focus their marketing efforts on in 2012?

  1. Reblogged this on YourWayOutForever and commented:
    Marketing is, always has been and will continue to be the “Way OUT’ of poor economics. You must out-market your competition. HOWEVER…keep in mind Marketing is NOT sales. Position in the Market place is part of your marketing efforts. Become a Marketing machine from home. Click “Your way out”

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