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Sales People – The All Mighty Dollar vs Building Relationships

You know how important reputation is to your own company. One of the ways to maintain it is to assure that info about your company is correct, easy to find and comprehensive. Also remember that sales people are after the all mighty dollar – you are after building relationships and the 2 do not always equal success and a good reputation.

Sales reps can be competitive. Some just don’t like to lose and they view every opportunity as a win/lose event. I once heard a sales rep state, “I want them all, and I’m gonna try to get them all.”

Well, the truth is that we aren’t going to get them all. And you probably don’t want them all.  You also need to be on the outlook for the sales person who is so agressive that they fell to listen to what the potential client is telling them.

When a sales person is always in the “go get it” mode of selling and doesn’t stop to check messages, check emails or stop to listen correctly to what a potential client is really saying.

This kind of sales person can do more damage than good for your business! Especially if the potential client is saying “not right now” or “I’m to busy” and the sales person continues to email, call and stop by with no regard for what this potential client has said.

When a sales person is not checking for messages or emails in between their contact of a potential client, this reflects badly on your company. It also will create a negative impression of your company that is very hard, if not impossible to overcome.

Make sure you are on top of what your sales people are doing, how they are doing it and whether or not they are checking messages and emails.  Also make sure your sales person know’s how to except a no.

In today’s business world, you don’t get 2nd chances with the competition so steep. So 1st impressions is the key to success in your business, and you only get once shot at it.  Make it count! 

Always remember…

Sales People are after the all mighty dollar – you are after building relationships. Make sure your sales people are on the same page as you and are doing as you instructed and not necessarily as they have been taught in the past!

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