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Branding your Business

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Branding is not about getting your target market to choose you over the competition, it is about getting your potential clients to see you as the only one that provides a solution to their problem.

What you want to achieve by having good branding:

It will deliver the message clearly and precisely to potential clients

It will confirm your credibility in the eyes of potential clients

It will connect your target client through an emotional level

It will motivate a buyer to use your brand

It will build a loyal client base

You need to understand the needs and wants of your potential clients. You can do this by injecting your brand at every opportunity of contact.

Your brand needs to be implanted in the hearts and minds of potential clients, and prospects. It is through their experiences and perceptions, some you can influence, and some you cannot.

A strong brand is invaluable as the competition for customers intensifies daily with other competitors coming on the market fast and furiously. It’s important to invest in building your brand to enhance your visibility in all aspects of the marketing media platform. Your brand is the heart and soul of what your potential clients are looking for, it’s up to you to convince them that you have what they need. Branding is a very important key in your marketing plan, to leave out this step when formuating your marketing plan is like deciding you no longer need air to survive.  Remember that the 3 steps for any company is Marketing, Branding and Advertising. The 3 Keys to Success!!

What does branding mean to your company’s marketing strategy?

If you have questions that you would like me to answer, leave a comment and I will answer it to the best of my ability. Or find someone who has the answer and post it for you.

 

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