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Branding Mistakes

Branding strategies have become as congested as the coffee menu at your local coffeehouse. If you are new to a coffeehouse menu, people can stand at the counter for what seems like hours trying to decide on what to purchase…latte, cappuccino, or an iced coffee with non-fat milk, not to mention, all the flavors to choose from. Choosing the right branding strategies may also feel that way when trying to expand search campaigns into social media or display advertising.

One thing for sure – making the right decisions when you are trying to produce creative pieces for brand-building campaigns, whether it is search, social or display, should be at the very top of the list.


‘Yet, the display advertising study — Digital Advertising 2011: A Portrait of Conflict — released this week by Collective finds that 57% of agencies believe the majority of their display objectives are to build the brand, yet only 11% cite ad creative as critical to the campaign’s success.’

Evidence shows that online display advertising is shifting from direct-response to full blown branding media.

Tucker Communications has stated for years that longevity and consistency is the key to successful Marketing, Branding and Advertising. What a relief it is to see the world catching up.  The quick response from consumers is a “days gone by” mentality. People have become callused to the “get it now” syndrome that has been implanted in their minds for decades.  The Internet has made our society a “shop online” society, with the consumers knowing that they will find better prices, bigger discounts and a lot more options than in the “days gone by” “get it now” out of date business owners who refuse to put their hats in the Online Marketing game.

We, at Tucker Communications educate our clients and potential clients to the benefits of long term goals when promoting their business. The Internet is not the place to do “get it now” deals one month and disappear for months after. In today’s technology age, that is a sign of a struggling business or one that is “going out of business”.

 Perception is everything.

Perception is everything.

Perception is everything.

And I will say it again PERCEPTION IS EVERYTHING.

If you think that people don’t pay attention to what you do when you are advertising your business you are soooooo wrong. They do!!!!!!! And not being wise can cost you mega dollars on your ROI when you do the “hit & miss” buckshot advertising.


 If you would like to start marketing, branding & advertising your business on a platform that has been ahead of the creative game from the beginning, give us a call at 940 566 3516.

 That’s Tucker Communications

Home to our Flagship Station – Apostle Radio

Apostle Radio – http://www.tinyurl.com/ApostleRadio

Apostle Youth Radio – http://tinyurl.com/ApostleYouth

AIRtunZ Country – http://tinyurl.com/AIRtunZCountry

AIRtunZ Rock – http://tinyurl.com/AIRtunZRock1

AIRtunZ Jazz – http://tinyurl.com/AIRtunZJazz

Frillys Cajun – http://tinyurl.com/FrillysCajun1

NBBRadio – http://tinyurl.com/NBBRadio1

City of Denton Visitors Bureau – http://tinyurl.com/DiscoverDenton

AIRtunZ Christmas– http://tinyurl.com/Christmas-365a

 Watch our growth in 2012!

Every station is geared for the listening audience.

Pick and choose your favorite.

We are the #1 Internet Radio Station Provider

Tucker Communications. 1200 Ft Worth Dr – Denton, Tx 76205

940 566 3516


One comment on “Branding Mistakes

  1. Superior – I would absolutely articulate, shocked with your websites. I had no difficulty navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Will probably appreciate it for individuals who add forums or something, website template . a tones way for your client to communicate. Fine task.

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