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What is successful marketing and why are you in Business?

Successful marketing is not just a boring task that you need to do.  And you are here to grow your business to successfully support the life you have created.

Marketing successfully is defined by: 

Maximizing opportunities to sell to your target clients with your business’ finite resources.

Cementing in targeted customer’s minds your sustainable advantage over your competition.

That’s where all small businesses became today’s and tomorrow’s large businesses.

Their are many different venues that one can take when it comes to marketing your business to potential customers, some are paths that can lead to confusion, deception, and frustation, that can result in you:
 
A) Having high dollar advertising bills,  but a low return on investment(ROI)
B) Putting off your marketing is a mistake many business owners make.
  •  For example…It’s just over 9 weeks to Thanksiving Day, have you started your campaign
  • Doing without marketing completely is another mistake business owners make, mainly because they perceive it as to expensive or they feel they don’t need it.  If this pings you then you should take a look at where you are at right now and see how that aligns with where you want to be.
 Successful marketing to your client that can avoid those scenarios are: 
 
A)Consistency and Longevity vs. a one time grenade approach hoping to reach potential buyers.
 
B) Specifically targeted with (Progessive marketing to shopping around, hoping to find potential buyers)
    1) Knowing at least 3 Unique Selling Points your company has to offer in your advertisements over 70-80% of your competition.
    2) Knowing at least 1 Unique Selling Point your company has to offer in your advertisments over 99% of your competition.
 
C. Transparency. Partnering with marketing companies that will actually sit down with you to see if their marketing platform or platforms is beneficial to you first, and that offers  to track and report the effectiveness of their marketing (ratings, hits, click-throughs).
 
Marketing IS a need but also a want, as it offers leverage of your time and efforts in your business.  Giving you the opportunity to work on your business and not in your business.
When you take “you” out of the picture, you have the time needed to become the face of the company not the employee. This is the prime goal for business owners, it’s called branding. The second phase of your trio of promoting your business.
If you would like a company that can help you Market, Brand & Advertise your business, call 940 566 3516. Our Goal is to help you Grow!   
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4 comments on “What is successful marketing and why are you in Business?

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