Coca Cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. This is amazing for a company that sells a carbonated drink in a can. But there is actually a more defined and popular brand with a higher branding value than Coke. What is it you ask? Look in the mirror — the greatest brand in the world is YOU.
What is personal branding?
If you don’t brand yourself, you can bet that others are branding you. And letting others brand you can be risky business. Instead, we should have control, as much as we can, in determining our reputation, our image, and the intangibles, and the perceptions and ideas that other people have about us. Here’s a partial list of what personal branding can do for you:
- Differentiate yourself from others in similar fields
Position yourself clearly in the minds of others
Focus your message and your mission
Make you the celebrity in your field
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Scott is an expert consultant and teacher for businesses and business owners who need to raise the bar and set themselves and their business above their competitors. His Tag line “Dream Big Dream Often” is not just words, it’s a way of life. Call Scott today and get signed up.