When connecting with Boomers, it is critical to remember there is no such thing as a “Boomer market.” To stereotypically lump all the Boomers together is folly. As we age, we become less, not more, alike. There exists a vast difference between the mindset of a 46-year-old Boomer and a 64-year-old Boomer.
The younger Boomer may be more concerned with work, family and offspring issues, while the older one may become nostalgic or become concerned about his/her legacy. Keep differences in mind when marketing to these profitable customers.