How to Get the Most out of Audio Marketing by Matt Smith
As a business owner, one of the most rewarding things about marketing is the ability to spread your message over different venues in different ways. However, you may be unsure on how exactly you utilize certain mediums. The “status quo” would dictate that you utilize it the traditional way, audio commercials on traditional radio, and then move on. While this is one way to utilize it, if you take one step to the left and tilt your head, you’ll see multiple ways to utilize audio.
Do you take an educational approach to your marketing? Then you may want to consider taking to the airwaves on the internet to divulge this information in your own talk or tip show via Internet Radio. Solicit email “Q & A” sessions. Much like an “opt-in” page on your website, your prospects are raising their hands, coming to the front of the room and identifying themselves.
Taking it one step further, if you do take an educational approach to your marketing you have the opportunity to engage in public speaking. Are you going to want a product to give to your clients? You bet! Bundle up those tips and subjects you tackle into a CD series and offer it “in the back.” Now you’re making money off of your marketing.
This approach to marketing can be utilized in just about any business thus opening up a new revenue stream to you, just off of your audio. As you can see, if you look at marketing as an opportunity, the possibilities to create leads, sales, opportunities and even money are endless.
If you would like to explore this in more detail,
contact Matt at 480 686 4888
or call the Tucker Communications office at 940 566 3516.